Skip to content

Our Story

A friendship, a vision: that's how Ava was born.

Life took them down different paths — motherhood, new ventures, and other countries.

Cecilia and Valentina met years ago while working at a global entertainment company. Despite their different career paths, they shared a common vision: the dream of building real, relatable, high-quality brands designed to support women in their everyday lives.

From their very first project together, the connection was effortless.

Over time, the idea was born. They believed there was space in South America for a kind of beauty that inspires, supports, and connects. And they had the experience to make it happen.

When they reconnected, the spark was still there: a passion for creating beauty experiences designed for real women. For women like them.

Our Story

A friendship, a vision: that's how Ava was born.

Life took them down different paths — motherhood, new ventures, and other countries.

Cecilia and Valentina met years ago while working at a global entertainment company. Despite their different career paths, they shared a common vision: the dream of building real, relatable, high-quality brands designed to support women in their everyday lives.

From their very first project together, the connection was effortless.

Over time, the idea was born. They believed there was space in South America for a kind of beauty that inspires, supports, and connects. And they had the experience to make it happen.

When they reconnected, the spark was still there: a passion for creating beauty experiences designed for real women. For women like them.

Beauty brand strategist Valentina and Cecilia at Ava Group

Our Story

A friendship, a vision: that's how Ava was born.

Life took them down different paths — motherhood, new ventures, and other countries.

Cecilia and Valentina met years ago while working at a global entertainment company. Despite their different career paths, they shared a common vision: the dream of building real, relatable, high-quality brands designed to support women in their everyday lives.

From their very first project together, the connection was effortless.

Over time, the idea was born. They believed there was space in South America for a kind of beauty that inspires, supports, and connects. And they had the experience to make it happen.

When they reconnected, the spark was still there: a passion for creating beauty experiences designed for real women. For women like them.

Beauty brand strategist Valentina and Cecilia at Ava Group
Cecilia co-founder of South American beauty agency

About Cecilia

Cecilia Cesario is a specialist in marketing, product development, and brand strategy, with over 20 years of experience in the beauty and retail industries. She held key positions at companies such as L’Oréal, Mattel, and Blue Star Group, leading iconic launches like the Barbie Room at the Hilton and the first teen skincare line for L’Oréal Paris. She was also the founder of her own personal care line, Teu Bany.

Cecilia co-founder of South American beauty agency

About Cecilia

Cecilia Cesario is a specialist in marketing, product development, and brand strategy, with over 20 years of experience in the beauty and retail industries. She held key positions at companies such as L’Oréal, Mattel, and Blue Star Group, leading iconic launches like the Barbie Room at the Hilton and the first teen skincare line for L’Oréal Paris. She was also the founder of her own personal care line, Teu Bany.

About Valentina

Valentina Peroni is a professional with solid experience in business development, marketing, and international brand representation. With a strong track record at leading companies such as Hasbro, Mattel, Unilever, and The Clorox Company, she has led commercialization, importation, and product positioning strategies across Latin America. As the founder of NutriBaby, an internationally awarded company, she combines entrepreneurial vision with deep market knowledge and operational expertise. 

Valentina co-founder of South American beauty agency

About Valentina

Valentina Peroni is a professional with solid experience in business development, marketing, and international brand representation. With a strong track record at leading companies such as Hasbro, Mattel, Unilever, and The Clorox Company, she has led commercialization, importation, and product positioning strategies across Latin America. As the founder of NutriBaby, an internationally awarded company, she combines entrepreneurial vision with deep market knowledge and operational expertise. 

Valentina co-founder of South American beauty agency
EN