Representamos marcas de belleza

We connect beauty brands with real women

At Ava Group, we empower authentic, high-quality beauty brands. We combine market knowledge, commercial experience, and a clear vision to position products with real potential and a solid foundation for long-term growth.

Who

we are?

Who we are?

A boutique regional agency empowering emerging brands

Ava Group —Add Value Agency— was born with a clear mission: to support innovative beauty brands in expanding across South America with a modern, strategic vision aligned with the region’s values and lifestyle. We represent brands that resonate with real women — authenticity, diversity, and environmental consciousness. A holistic approach to wellness that balances beauty, self-care, and professional life.

A boutique regional agency empowering emerging brands

Ava Group —Add Value Agency— was born with a clear missionto support innovative beauty brands in expanding across South America with a modern, strategic vision aligned with the region’s values and lifestyle. We represent brands that resonate with real women — authenticity, diversity, and environmental consciousness. A holistic approach to wellness that balances beauty, self-care, and professional life.

We stand for more than brands, we stand for visions

Strategic Partners

We support each brand through every stage of its expansion in South America, with a comprehensive approach that includes positioning, commercial development, and localized marketing — all with the goal of building a strong and sustainable market presence.

Professional Experience

We are professionals with a background in the beauty industry, consumer goods, and international business. We combine knowledge of the Latin American market with experience in brand development, commercial strategy, and regional expansion — allowing us to provide each brand with strong representation aligned with its goals

We Build Value

Our commitment goes beyond commercial representation: we enhance each brand’s unique value while preserving its identity
We work to deliver tangible results and build long-term relationships in the South American market.

Strategic Partners

We support each brand through every stage of its expansion in South America, with a comprehensive approach that includes positioning, business development, and localized marketing — all aimed at building a strong and sustainable market presence.

Professional Experience

We Build Value

Our Services

We offer comprehensive solutions for brands looking to enter or strengthen their presence in South America. From market analysis to commercial implementation, we’re involved at every stage with a strategic perspective.

Brand Representation

We develop tailored strategies to position beauty brands in key South American markets.

International Expansion

We assess market potential, tailor branding, and design effective distribution strategies.

Import Coordination

We manage the import process to deliver every product safely and efficiently to the consumer.

Negotiations with Retailers

We handle commercial partnerships and build distribution channels aligned with each brand's identity and product characteristics

Marketing & Communication

We craft a strong, desirable brand image through influencer marketing, press coverage, and digital campaigns

Analysis and Reports

Regular reports with KPIs, consumer feedback, and suggestions to optimize the strategy

Brand Representation

We develop tailored strategies to position beauty brands in key South American markets

International Expansion

We analyze potential, adapt branding, and define effective distribution channels

Import Coordination

We manage the import process to deliver every product safely and efficiently to the consumer.

Negotiations with Retailers

We handle commercial agreements and build distribution strategies that fit each brand and product.

Marketing & Communication

We craft a strong, desirable brand image through influencer marketing, press coverage, and digital campaigns

Analysis and Reports

Ongoing reports including KPIs, customer insights, and actionable recommendations to refine the strategy.

South America

It is one of the most dynamic regions in the world, representing 12% of the global market and ranking as the 4th largest after North America, Europe, and Asia-Pacific.

Its value amounts to approximately 80.000 millions dollars annually, with an annual growth of 7,6% (2025-2030)